The very beginning
In 2019, our founder Shaniya began her journey as a lash artist, operating under the name 'Lashes By Niya', while maintaining her corporate financial job. What initially started as a side hustle quickly grew into a profound passion that consumed her every waking moment.
Balancing over 80 hours of work each week, including her full-time job, Shaniya tirelessly pursued opportunities to enhance her skills and gain valuable experience.
Her unyielding commitment and unwavering dedication became the driving force behind her relentless pursuit of excellence.
The next step
In the midst of the COVID lockdown in 2021, Shaniya left behind the comforts of her full-time Financial Crime job to work in her business full time. Now known as 'Melbourne Lash and Co', she ventured into the realm of lash training and supplies,
While she carved out an identity and forged her own path, she quickly gained recognition as an underdog and a formidable player in the industry.
In 2023, fueled by unwavering passion, Shaniya transformed herself and created Lashology. This brand stands for authenticity, inclusivity and a burning desire to create a lasting impact. Shaniya's mission is clear: to empower and inspire artists worldwide through the artistry of lashes.
Lashology today stands as a testament to Shaniya's unwavering dedication, honoring the transformative power of lash artistry.
It symbolizes the dreams awakened, risks taken and the journey Lashology now takes with you.
We're not just here to sell you products; we're on a mission to revolutionize the lash artistry game. We want to break barriers, exceed expectations, and show the world what's truly possible.
That's why we're committed to providing lash artists like you with everything you need to shine bright. We're here to help you turn your dreams into reality, because your talent deserves to soar.