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The very beginning

2019

Lashology isn't your typical lash brand. It's a story born from pure obsession.

In 2019, our founder, Shaniya, balanced a full-time job with a nighttime passion project: building lash career under the name "Lashes By Niya."

Shaniya wasn't afraid to hustle and she logged over 80 hours a week. But it wasn't just the hours; it was the passion. Every minute was dedicated to mastering the art of lash application and furthering her skill.

This relentless pursuit of excellence is what defines Lashology. It's the unwavering dedication to the craft that led Shaniya from side hustle to lash brand. It's the fire that burns bright in every product we create and every client we empower.

This is Lashology. Welcome to the obsession.

The next step

2021

In 2021, lockdowns gripped the world and Shaniya faced a choice: the security of her full-time financial crime job or the burning desire to grow her business, then known as 'Melbourne Lash and Co.'

With a bold step, she left the familiar for the unknown, venturing into the realm of lash training and supplies.

This wasn't just a career change; it was a declaration.

Shaniya carved her own path in the industry, gaining recognition as an underdog who rose to become a formidable player.

Now

LAshology

In 2023, fueled by unwavering passion, Shaniya transformed herself and rebranded to Lashology. This brand stands for authenticity, inclusivity and a burning desire to create a lasting impact. Shaniya's mission is clear: to empower and inspire artists worldwide through the artistry of lashes.

Lashology today stands as a testament to Shaniya's unwavering dedication, honoring the transformative power of lash artistry.

It symbolizes the dreams awakened, risks taken and the journey Lashology now takes with you.

About Us

At Lashology, we're all about unleashing the incredible power of lash artistry to empower and inspire artists everywhere.
We firmly believe that everyone deserves to feel like an unstoppable force, and we're here to help make that happen.
Our top-notch products and educational services are designed to give you the tools, knowledge, and support you need to reach your full potential.
We're seriously passionate about pushing boundaries, thinking outside the box, and delivering nothing short of excellence.

We're not just here to sell you products; we're on a mission to revolutionize the lash artistry game. We want to break barriers, exceed expectations, and show the world what's truly possible.
We get it – greatness requires more than just good quality products. It takes unwavering support, invaluable know-how, and a whole lot of encouragement. 

That's why we're committed to providing lash artists like you with everything you need to shine bright. We're here to help you turn your dreams into reality, because your talent deserves to soar.

VISION 
Our vision at Lashology is to become the leading brand in the lash industry, recognized worldwide for our innovative products, exceptional education services, and unwavering commitment to empowering artists. We aspire to inspire lash artists to dream big, reach new heights, and make a positive impact on the world.

Our vision is to create a community of lash artists who share our values of excellence, creativity, and passion for beauty and empowerment. We strive to be a brand that not only provides exceptional products and education but also fosters a culture of support, collaboration, and inclusivity.
At Lashology, we envision a world where lash artistry is elevated to an art form and where every lash artist has the tools, knowledge, and support to succeed beyond their wildest dreams.
WHY
As fellow small business owners, we wholeheartedly grasp the importance of respect in our journey's. It's about being valued by suppliers, customers, and our industry peers. Sure, the business world can be tough and competitive, but here at Lashology, we're all about fostering a supportive and friendly atmosphere.
Time is a precious commodity for busy entrepreneurs like yourself. That's why we're here to provide you with quality supplies and education, so you can focus on what you do best. No more apologies to clients or wrestling with low quality products products. Our goal is to save you time and give your lash career the boost it deserves, all while being part of a warm and welcoming community. Let's take your lash business to the next level together.
OUR PROMISE 
At our core, we cherish the belief that every order should feel as special as our very first one. Our unwavering focus revolves around delivering top-notch products and empowering education without burdening you with exorbitant costs. 
Our passion lies in providing unparalleled quality at a price that won't break the bank. We firmly believe that everyone should have access to superior lash products without compromising their budget.
We are deeply committed to ensuring a delightful customer experience, and your satisfaction is our top priority. If there's ever a moment when we fall short of your expectations, please don't hesitate to reach out. We're all ears and eager to make it right for you. Together, let's create a thriving lash community where you can trust in the products you love.