What I Learned

A farewell in fragments. Some personal, some painful, all honest. 

What I learned building Lashology.

I built something unforgettable.

For years, Lashology was more than a business, it was a movement - bold, meticulous and ahead of it's time. I created products that reshaped standards and supported thousands of artists across the world. 

I learned that when you lead with integrity, people follow.
That you don't need to scream to be heard, you just need to know what you stand for. 

I learned that I've always been able to excel, I just needed the right arena. That I can turn an idea into an industry standard. That I can teach, guide, warn and protect. That I can see the future coming and help others prepare for it. And I learned how to run a business and advise other businesses, without losing sight of who I am. Until I did.

What Burned Me (And What Freed Me)

Eventually, I realised I was burning myself out without even noticing. I wasn't tired because I lacked purpose, I was tired because I was over functioning as a baseline. That pace became my prison. 

I let someone into my space who I believed in and that decision nearly unravelled me. It shook the way I felt in the industry, about the industry and about myself. When you build something so sacred to who you are, having the wrong hands touch it changes you.

This year has been confronting in ways I never imagined. 

Not because I outgrew Lashology but because I couldn't thrive anymore in the same environment that once helped me bloom. All of a sudden, I couldn't breathe in the same atmosphere that once gave me life. It's truly a paradox.

Letting go hasn't been easy but it's been inevitable. Now, I've decided it's time. And now I offer you, for the last time, the products and education that shaped me into who I am.

If you take anything from my journey...

1. Honour your own pace - not the one others expect from you. Not even the one the voice in your head invisibly demands  

2. Don't let your survival mode become your permanent home

3. Protect your vision like it's sacred, because it is. 

4. And don't wait for burn out to show you what clarity can show you today. 

This is a story I end from a place of such deep love and gratitude. Thank you for witnessing it at every stage.